The media plan will be done strategically to consider the relevant
stations, properties but also segments which has the highest
viewership/listenership and make sure the brand is getting maximum
reach to the TA.
The strategic adverts placement in different social media pages such as
FB, YouTube, Instagram, Twitter, using influencers driving the agreed
topic on their respective pages e.t.c
Agency will be able to give you the weekly proof of flighting (POF
Weekly monitoring report).
Agency presence to the on ground activities that might happen to
manage the media house team which would be invited at the event for
the content collection or live links from the ground.
The post buy with the campaign evaluation report will be shared.
Outdoor and Print
The Ads placement in Out Of Home (OOH) will consider the relevant
agreed areas but strategic and prime locations to be seen by the
targeted people.
The billboards will be monitored in weekly basis and send the updated
report to client in monthly.
The Ads placement in Print media will also be strategically considering
the days when the highest readership is but also the most read pages
(Prime pages) and make sure the maximum exposure is being reached
to the TA.
The Proof Of Flighting (POF) report will be shared immediate after an
advert appearing on that particular paper.
The post buy with the campaign evaluation report will be shared.
